Hasbro did not have a significant presence in Latam, so the Joint venture was established; with offices in Chile and Peru initially, after expanding to Argentina and an office in Miami to cover Central America, Panama, Venezuela, Colombia and Ecuador
Josue Rosenzweig, was the founder of the JV with Hasbro, from 1994 to 2003, where the brand was introduced in Latin America, opening offices in Chile, Argentina, Peru and Miami.
Then he founded Smart Chistmas Solutions (SCS) a company that was dedicated to the Christmas products business and in 2006 he restarted with the toy business.
In 2020, he started the idea of forming United Smile, with his son Gerardo.
The license of True & the Rainbow Kingdom was negotiated with Guru studios, until aug 2020.
October 2020, starts the PD of the line.
January 2021 the presentation of the line begins and different distribution agreements are closed
September 2021 starts shipping.