Guru Studio has announced a full line of toys inspired by the series, “True and the Rainbow Kingdom,” is now available in the U.S. and Canada on Amazon and at Toys ‘R’ Us Canada.
Fans of the show can visit the brand’s dedicated Amazon Brand Store for the growing list of officially licensed products that includes toys, books, costumes, music, apparel and more.
Guru Studio teamed up with master toy partner, United Smile, and leading distributor, Imports Dragon, to bring the product line to market.
“After so much anticipation and pent-up demand from our fans, we’re excited to be unveiling a truly unique line of toys that we know kids will love,” says Jonathan Abraham, vice president, sales and business development, Guru Studio.
The SKUs available on Amazon include:
● Collectible Figure and Wish combo pack (assorted)
● Free Wheel Cumulo Vehicle with True figure
● True’s Strawberry Racer vehicle
● 12-inch True talking doll with lights and sounds
● 10-inch Bedtime True doll
● 7-inch True doll
● 9-inch musical plush (True, Bartleby, Yeti)
The toy line by United Smile has launched in select markets including in Israel, the Philippines and in Australia at Target with Big Balloon handling distribution. More territories, including the U.K., are scheduled to launch later this year.