Guru Studio’s True and the Rainbow Kingdom toys are riding the rainbow slide into retailers around the world with the help of United Smile.
The product line features a collection of figures, playsets, puzzles, vehicles, plushes, and musical dolls based on the preschool series. The titular True and her companion Bartleby the Cat will be featured consistently throughout the collection, while other characters from the Rainbow Kingdom join the lineup.
“As consumer buying habits continue to evolve, we’re seeing fast-moving and adaptive companies gain the upper hand,” says Jonathan Abraham, vice president of sales and business development at Guru Studio. “In just a few short months United Smile has developed and tooled a really unique and robust product line that we’re very excited to share with kids this fall.”